The Pile process allowed us to get a really good perspective on what it would be like to
work with the agency and great insight into the agency's full capabilities. We are so
happy with the outcome of our review and know that we made a great decision because of
Pile was instrumental in helping Mazda find the right agencies capable
of supporting our ambitious brand development plans.
Right from the start, they worked with us to clarify our goals and expectations.
Pile was invaluable in limiting our search to only those agency candidates that were
culturally compatible and capable of delivering on our specific needs, saving valuable
time and resources. The end result was a truly successful review and selection process
that has helped Mazda establish an infrastructure for a more successful future.
Pile really kept us on track. They challenged us with great questions
about each agency, but most of all they kept our team focused.
I love the organizational tools that Pile provided, which enabled us
to really evaluate every agency on a level playing field.
Perhaps the most valuable part of working with Pile was that they
really became a part of our team here at Weight Watchers. They made
sure that they understood our business inside and out.
It was like having another team member that was focused solely on
getting us to hire the right new agency.
Given the time and energy it takes to find a new advertising or
marketing agency, it was really helpful to have Pile in the room as a
true partner, to help pose the right questions, and evaluate each agency
with the appropriate lens. I would absolutely recommend Pile and Company to
anybody looking for a new agency.
T.J. Maxx hired Pile and Company to conduct an agency search for us.
The process and the results were terrific. Pile and Company came
forward with a process and a recommendation that were a combination of
best practices, and honed in on exactly what should be covered in an
agency review. They also looked into our needs and were willing to
customize the process so it would work best for our culture and very
Pile and Company worked with us up front on the selection criteria,
and they really challenged us to think hard about what we really needed
in an agency partner, our business challenge, and how the two would best
come together. As a result, when they sat down to share with us the list of
agencies to consider, they definitely brought forward agencies that we might
not have identified on our own. I think that was a real benefit for us to
really consider a broader scope of agencies.
Throughout the process, we got to see how the agencies think, how they
approach their strategic challenges and creative development, and how they
function as a team. The work presented at the final pitch was, on the whole,
very, very strong. In contrast to some agency reviews where you might brief
the agencies and they go off and work in a vacuum, when we worked with Pile,
the agencies were so well educated and up-to-speed on the brand, they were
able to put forth strategic recommendations and creative which were
really smart and appropriate.
Pile and Company was professional and fair to all. They hold very
high standards of integrity and were objective throughout our review.
I would definitely recommend Pile and Company to anybody tasked with
conducting an agency review.