Performance evaluations involve mutual feedback and assessment, problem solving,
action plans, and follow-up.
Senior Vice President, Marketing Communications
Comcast has worked with Pile and Company since 2007. Among other things, Pile has
conducted numerous agency reviews for us ranging from broad AOR assignments to specialty
marketing and niche assignments. Pile also conducts annual performance evaluations
across our entire roster of agencies and provides strategic counsel on strengthening
these critical relationships.
We view our engagement with Pile as "always on," rather than limited to the specific
agency selection process. With Pile, we have a structured—and constructive— agency
evaluation process, with all of our agencies. The performance evaluations involve
mutual feedback and assessment, problem solving, action plans, and follow-up. With
this process, led by Pile, there are no "surprises" either for us or for our agencies.
I feel confident that the agencies also value this process, as it strengthens our
teams and keeps us all focused on great work.