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RECOMMENDED BOOKS FROM OUR BOOKSHELVES
Thousands of marketing and business books have been written, and by the time you've
finished reading this, a few more will have been published. To help you sort through
the glut, here are some of our favorites. Some old, some new, all good.
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SELLING THE INVISIBLE
Harry Beckwith |
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GOOD TO GREAT
Jim Collins |
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THE LITTLE RED BOOK OF SELLING
Jeffrey Gitomer |
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BLINK
Malcolm Gladwell |
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THE TIPPING POINT
Malcolm Gladwell |
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PURPLE COW
Seth Godin |
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THE BRAND GAP
Marty Neumeier |
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THE ORIGIN
OF BRANDS
Al & Laura Ries |
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THE 22 IMMUTABLE
LAWS OF MARKETING
Al Ries |
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