Pile and Company is one of the leading consulting firms in the United States that helps advertisers find the right marketing agency partner resources while ensuring that the relationship created is long standing and mutually beneficial.

Our main services include:

Selecting a marketing communications partner is one of the most important business decisions a company can make. With all the choices available, making that decision requires a process that is comprehensive and objective while allowing for chemistry differences to emerge. Our Agency Selection approach, which has been built over twenty years of managing reviews, is designed to get at the reality of each agency’s capabilities and culture against the established Selection Criteria. It also allows our clients the ability to “test” what it would be like to work with an agency through real-life engagements.

Our ongoing metrics-based methodology ensures measurable and efficient two-way evaluation and optimization of the relationship across core attributes. The Performance Evaluator methodology is modular, allowing different dimensions of the relationship to be examined, from the day-to-day process to how well the media and creative teams are working together. Pile and Company facilitators work closely with the client and agency teams to identify the areas needing improvement and developing corresponding action plans and timetables to affect those improvements.

Historically, when marketers thought about optimizing their marketing communications spending they would focus their attention on paid media and production, re-negotiating rates and costs to extract savings. As the marketing communications world has changed, so too has the opportunity to find efficiencies in the overall marketing communications model. Pile and Company’s Financial Optimization practice area offers methodologies and best practice perspective on the following:

• New Agency Compensation and Contract Development
• Incentive Compensation Development
• Existing Agency Compensation Assessment and Benchmarking
• Multi-Agency Contract Standardization

For more information on Agency Selection, Agency Performance Evaluation or Financial Optimization, click the links on the left or contact us.