With the complexity of today’s advertising industry, actively managing your marketing resources and relationships is a must. Identifying what you need, who you need and how you measure success is the only way to protect your advertising investments and agency relationships. Pile and Company can help.
Audit of current agency resources and structure resulting in recommended agency model
Third-party, unbiased management of agency reviews
Expertise in the economics and management of client-agency financial structures and contracts
Biannual assessment of the agency relationship and investment to ensure the highest level of performance
Customized training for clients on creative briefings and delivering feedback
A disciplined process to ensure a smooth client transition from one agency to another
Examination of marketing organizations’ tools and talent to improve company and individual performance