Pile and Company is moving office

by mgill 27. August 2009 05:47

 

Just a quick post this week - Pile and Company is moving office.  As of August 28th, 2009 our new address is:

177 Huntington Avenue

17th Floor

Boston, MA 02115

Due to the ever enjoyable wrapping, packing, lifting and moving, blog posts with relevant marketing and job search content will resume on September 2.

 Thanks,

 Matt

 

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Agencies: Selecting The Right Partner to Work With

by jneer 26. August 2009 05:03
In cases when a client is looking for a “one stop shop” solution (and they aren’t always, see “Agency Solution: Bundle or Unbundle”, July 15) many clients understand that their potential partner may not have every single criteria and expertise under their roof.  Clients are often very open to an agency having a strategic alliance with an outside firm, as long as it’s seamless to them.

From the agency’s perspective if they don’t have the depth of expertise in a given area, they want to find the best possible partner that will help them win the business.   Often forgetting a critical criterion for a strategic alliance, which is having an established relationship with the agency.  Our clients find it imperative in terms of assessing the success of the partnership.  

We therefore advise agencies to partner with agencies it has worked with before and where it can provide relevant cases and examples to the client. The ability to work together as a team and have the right chemistry is essential.  The client is looking for a single solution, which are the means as well as the end.  If you haven’t tested the waters to make sure your agency and partner work well and effortlessly together, maybe you need to look for another partner or another piece of business.
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Deliver Confidence

by mgill 21. August 2009 09:11
So, the market is rebounding.  More opportunities for senior marketers are popping up everyday.  That means more interviews for those who are in the job market.  Good news.  Not so good news, there still remains a large number of very talented marketing execs who have gone the longest stretch of their career without gainful employment.  And as many of us define ourselves partially by what we do for work, enduring such a period can weaken confidence.  If you fall into that camp, it's critical that you prepare and ensure you don't let it come through in an interview. 
First, complete "traditional" interview preparation (see my last blog post on August 18 - "Can you over-prepare for an interview?"), but don't forget about the basics.  Body language, although silent, speaks loudly.  According to  Mary Dawne Arden, an executive coach and President of Arden Associates in New York - "One study found that a first impression is based on 7% spoken words, 38% tone of voice and 55% body language."  Based on that, a fair case can be made that how you deliver your message is just as important as the message itself. 
With that in mind, prepare your delivery.  There are a ton of articles out there on body language. Use the knowledge of these experts for tips on how to demonstrate confidence in your body language as well as your words.  Think of your interview as an integrated marketing campaign - and don't forget about how your message is being delivered.
Conducting a job search over the last eight months or longer is not only acceptable, it's also very much the norm.  So, don't let your hiatus shake your confidence and get yourself ready as interviews start to increase.
MATT GILL | Senior Vice President | Executive Search
Pile and Company, Inc. | 800 Boylston Street, 14th Floor | Boston, MA 02199
P: 617.587.3958 | M: 617.276.2514 | F: 617.421.1899 | W: www.pileandcompany.com
LinkedIn: http://www.linkedin.com/in/matthewwgill
Pile Blog: http://www.pileandcompany.com/staffing/blog/
Twitter: http://twitter.com/Matt_Gill_4
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How Many Campaigns Should An Agency Present in the Finals

by jneer 19. August 2009 05:37
Is it risky to present just one campaign idea or does it show the agency’s conviction and confidence?

Should the agency present many ideas and blow the client away with all its thinking?

Should the agency just give them what it thinks they will buy and not push the envelope?

Agencies frequently ask us these questions.  We have a few examples where agencies have won a review having presented any one of the above approaches.  But our recommendation is none of the above.  And it is important that agencies understand what the risks are for each.

1.  Presenting just one campaign idea:

The purpose around a spec assignment is not to have the client choose an agency based on the “winning campaign”.  It is about seeing how the agency can think about the client’s business and gaining confidence they can develop creative that will work for them.  If they only see one idea and don’t like it, the client is often unsure the agency can develop work they will like.

2.  Blow them away with tons of ideas:

This approach is rarely successful.  Yes it can be a way to demonstrate how much the agency wants the account, but it doesn’t show the agency’s process and rigor in evaluating work.  It looks more like you are throwing everything up against the wall and hoping something sticks.

3.  Give them what you think they will buy:

If you can back this up with strategic insight and support, this isn’t a bad way to go.  

But we think there is an even better approach.

Present two to three ideas that support your creative strategy.  Use these ideas to show that you can develop a range of work.  Maybe one is more conservative, one is what you think the client is looking for and one pushes the envelope.  When presenting the ideas support with pros and cons, again relative to the strategy.  

Is it more work? Maybe.  But it is the best way to show a client how you think about their business.
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Can you over-prepare for an interview?

by mgill 18. August 2009 11:35

Ask Alexander Graham Bell and he'd say "Before anything else, preparation is the key to success".  The more you learn, read, digest, internalize and talk about a company, the better off you'll be during your interview.  The challenge is not over-preparing, it's using the right information at the right time in the interview process.  The biggest mistake I've found is candidates who try to prove they are prepared - please, don't "show up and throw up" - it's obvious and the interview sounds like a shopping list and even worse, a shopping list the person interviewing you wrote.

 

The most successful prepared interviews align three things:

1. The mission of the job description

2. The company objectives

3. Your experience, specific to the previous two items

Use your preparation time to uncover how your skill sets align to the position and the company objectives.  Be able to discuss real experiences where you have achieved success similar to their business objectives. The job description will give you some insight and even some specifics but your preparation and research is where the majority of this will come from.  I recently met with an executive who spent almost 30 hours of preparation time for his first, one-hour interview.  He knew going into the interview he could never share or try and prove he spent that much time. He used the information he gathered to build a case by aligning the three items listed above - in under four weeks he had completed the interview process and was made an offer.

MATT GILL | Senior Vice President | Executive Search

Pile and Company, Inc. | 800 Boylston Street, 14th Floor | Boston, MA 02199
P: 617.587.3958 | M: 617.276.2514 | F: 617.421.1899 | W: www.pileandcompany.com
LinkedIn: http://www.linkedin.com/in/matthewwgill
Pile Blog: http://www.pileandcompany.com/staffing/blog/
Twitter: http://twitter.com/Matt_Gill_4

 

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