I don't have to list all of my jobs on my resume, right?

by mgill 29. January 2010 09:55

  I know why you are asking: the experience may not be relevant, or there may be several employers in the early years (you don't want to be seen as a job hopper)--but the most common reason is that candidates don't want employers to know how old they are. 

My advice: don't make people guess your age when they read your resume.  Getting your foot in the door of a company that ultimately wants to hire a younger person wastes your time, time you could have spent networking and interviewing for the right job.  I know, isn't it networking if I get the interview?  I might get lucky and convince them otherwise? No and no.  The person you are meeting is also having time wasted and in this market companies have decided on the profile they seek well before you even applied.   

If you feel your years of experience are eliminating you from searches where your youthful attitude would have been considered, add an "Interests" section to your resume.  Include activities that you participate in like waterskiing, running, cycling, equestrian. Be careful here-- "paranormal investigator" or "cat lover" are not ideal (yes, I've seen both on a resume). As someone who reads hundreds of resumes each month, I love this information--it helps form a picture of the person and in many cases is a great icebreaker at the interview. 

If you want to omit early jobs because they are irrelevant or numerous, there's a simple remedy:  list your graduation date from college and omit the first five or so years of experience. 

Note: Pile and Company is an equal opportunity employer. We do not make nor recommend hiring decisions based on race, religion, sex or age. The preceding opinion is based solely on experience and market knowledge.

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The Day is Here!

by jneer 27. January 2010 06:41

Today is the day!  At 1:00 pm EST this afternoon, we’ll all know the truth about the worst kept secret in the tech world – what is the new Apple product?    The so-called Apple “Tablet” has caused quite a stir and nobody, except the people at Apple, know exactly what the product will be.  I’ve been trying to come up with another company that could create the same kind of buzz and excitement pre-launch.  So far, my list doesn’t exist.

 

Apple could have announced their new product at the Consumer Electronic Show, like most tech companies.  Instead, they wait until they have the stage to themselves and can control the event.  As someone who is new to the Apple fray having had my iPhone for only a few months, I hope the “Tablet” lives up to the hype.  This device is supposed to change the publishing, movie, TV and gaming industries.  I hope it’s true that the change will be for the positive.  I guess I’ll just have to wait until this afternoon like everyone else.

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“Interactive Experience Required”???

by mgill 22. January 2010 15:18
It seems to me that every senior marketing job description since 2002 includes interactive experience.  To make it even more challenging, there are multiple variations of the definition.  The definition also varies drastically from one organization to another and yet again with the influencers of the hiring decision. Here are a few standard bullets I have seen in job descriptions:  -Knowledgeable of interactive strongly preferred
-Significant experience overseeing interactive strategy and implementation
-A basic understanding of interactive principles and tools Along with all the other required experiences we see these days (see my last post about experience in Reykjavik) interactive is an obligatory “toss in” for some positions, and for others, an absolute requirement.  The reality is that with most positions, interactive is a nice to have”--the organization hasn’t defined its interactive strategy, but they know they should have one.  

Here’s where it impacts the candidate. When the company interviews for the position, there’s no agreed upon level of “interactive experience”.  The solution here is to approach this topic during the interview as a consultant.  When the conversation turns to the subject of interactive, use the opportunity to probe and ask questions. You don’t want to pigeonhole yourself as someone whose experience is basic, significant or just knowledgeable before you know where “interactive” fits in the overall marketing strategy.

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Working with Pile: Reach Out To Us, That Is What We Are Here For

by jneer 21. January 2010 07:53

If you are an agency, it’s okay – go ahead and use us.  That’s what we are here for!  In our process, there are steps when an agency can use us to make sure they have the information they need:

·    Reviewing Criteria – if you have further questions on the client, their business or what they are looking for to make sure it’s a good fit, ask us.  Verbal discussions can often get to nuances that written words can’t.  We will answer as many questions we can.


·    Process and Preparation – if you are unclear about the expectations for a meeting or call, reach out to us.  You must be prepared and we can tell you what the purpose of each client contact is in the process.


·    Questions for the client – sometimes clients prefer to have all questions funnel through the consultant.  Take advantage of this!  Maximize your inquiries by making them concise and organized. We may have a quick answer but if not, organization will help us get a faster response from the client.

The one thing we will not do is review any work, strategy, research, etc. and respond with our opinion. Only the client can tell you if you are headed down the right path for what they need.

Although it’s the job of a consultant to help a client find a new partner, it’s also our job to help you put your best foot forward.   

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The Brief - Tuesday

by mgill 19. January 2010 06:34
Xbox Takes On Cable, Streaming TV Shows and Movies
Executives at Microsoft are fond of saying that its subscription gaming service, Xbox Live, should be thought of as a cable channel.

They want Xbox to be seen not merely as a gaming machine for teenagers, but as a media portal for parents and grandparents, too. The company is even producing shows for users: it is in the middle of the second season of "1 vs. 100," an interactive version of a game show that was on NBC.

The content ambitions do not end there. Microsoft has held in-depth talks with the Walt Disney Company about a programming deal with ESPN, according to people close to the talks, who requested anonymity because the talks were intended to be private.

For a per-subscriber fee, ESPN could provide live streams of sporting events, similar to the ones available through ESPN 360, a service that is available from some high-speed Internet providers. Microsoft could also create some interactive games in association with ESPN, the people said. One of the people said the deal was not imminent. The companies declined to comment. Read more...
Agency Combines Clients' Stocks for a Mini-Mutual Fund
Forget about the Standard & Poor's 500-stock index or the Dow Jones industrial average. The latest gauge of Wall Street performance - at least on Madison Avenue - is the K.B.S.& P. Client Stock Index.

K.B.S. & who? K.B.S.& P. is short for Kirshenbaum Bond Senecal & Partners in New York, part of MDC Partners. It is only coincidental that the S.& P. in the abbreviation echoes the shorthand term for Standard & Poor's.

The index, scheduled to be introduced on Tuesday, is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on exchanges, among them BMW, Cablevision, Capital One Financial, Diageo, Kao Brands, TJX and Weight Watchers. Read more...
Time to Acquire StyleFeeder
Deal is Latest Among Media Firms Tapping Into E-Commerce
Time Inc. is acquiring StyleFeeder, an online service that offers personalized shopping recommendations, as the Time Warner Inc. magazine group tries to ease a sharp decline in advertising revenue with a largely untapped revenue stream: e-commerce.

Publications are scrambling for new ways to make money online and in print, prompting some companies to consider charging readers for access to Web sites and to raise subscription prices. Other companies are pushing into selling products, whether it's The Wall Street Journal, owned by News Corp., and Gannett Co.'s USA Today selling wine or fashion or beauty magazines moving from writing about trends in handbags and lipsticks to selling the products themselves.

"Advertising will always be our core, and our primary revenue stream online, but that growth is slowing," said Fran Hauser, who oversees digital strategy for a group of Time Inc. magazines including People, InStyle and Entertainment Weekly. "Our editors are generating significant consumer demand for products in the retail market. And what StyleFeeder allows us to do is share in that value creation." Read more...
At CBS Television City, Tube-Watching Is a Science
Las Vegas Facility Is Being Used to Examine How Viewers Experience and React to Programming
How do you get to Television City? Yes, there really is such a place. But carving a path there has nothing to do with your ability to write a script, or the number of lines from "Mannix" or "One Day at a Time" you can quote from memory.

All you need to do is walk through the casinos and alongside the shops of Las Vegas' MGM Grand Hotel, past a high-end margarita stand and a luxury eyeglass store, and stroll along a corridor that's lit by colorful logos for MTV, Nickelodeon and the CW. If you're there at the right moment, you might take part in a focus group or survey that lets CBS -- or a marketer, ad agency, content player or technology concern -- learn how you react to content and advertising.

The network's Television City is a series of meeting rooms and test centers housed in the hotel that is mainly used to suss out how average viewers feel about programs slated to air on CBS. And it seems fun -- in Vegas, the place is touted as a tourist attraction, and travelers are told they can stop by and take part in screenings, and even sign up as longer-term respondents or win the occasional prize. Read more...
YouTube to Introduce Live Sports Coverage
Google is poised to become a powerhouse in live sports broadcasting after securing the rights to stream cricket's most lucrative annual tournament to a global audience online.

The brand's video-sharing website, YouTube, will show 60 matches from the Indian Premier League (IPL), which starts in March and will feature stars such as England players Graeme Swann and Jonathan Trott.

YouTube wants to sign a global sponsor and multiple local backers as part of its strategy to make money from the coverage.

While BT is set to rival Sky by offering cut-price TV subscriptions to Premier League football and Ashes cricket, Google has, until now, remained dormant in the live-sports arena.

However, YouTube has been buoyed by the interest in a U2 concert it streamed live in October 2009, which attracted 10m viewers. Should the cricket broadcasts succeed, further deals are likely to follow. Read more...
OTHER NEWS
MEDIAWEEK: Google TV Gets Static
By almost any measure, Google is an extraordinary success-except when it comes to traditional media.
After launching ambitious plays to digitize the radio and print businesses in recent years, the search giant eventually bailed on them. Now, several media executives are wondering about the company's long-term commitment to its fledgling Google TV business. "I think 2010 is a make-or-break year for Google TV," said Tracey Scheppach, senior vp/director of video innovation for SMG. "A lot of people are wondering what role it will ultimately play for Google-big, small or not at all."

Scheppach and other media buyers said that while Google TV has always carried tremendous potential, it has seemingly failed to gain traction over the past several years, leading some to question its business model. Essentially, Google sells TV avails using data from set top boxes deployed by its partner Dish Network, as well as data from TiVo and Nielsen's Claritas. It claims to offer advertisers better targeting and down-to-the-second viewership data.

Mike Steib, Google's director, emerging platforms and TV ads, said that the company plans to remain in the TV business for the long haul. "We are endeavoring to solve big problems," said Steib. "We are getting inventory that is undervalued and making it more valuable to the owner and the buyer. Google has the stomach for this…if we're not adding value, they'd pull the plug." Read more...
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