I am many seasons behind on the Mad Men Television series, having just started watching at the end of last season.  And I must say I am having trouble getting excited about the show.  Yes, I like watching it to flash back to the old days of advertising (the show takes place a little further back than the start of my career!).  The non-stop smoking, the male dominated world and the role of the account person are very much the same as when I got into the business.  Thankfully, the drinking was confined to lunch and after work.  I like hearing mention of agencies still around today and watching the way “whatever the client says and wants” goes.  I had particular fun watching the new business world of this past week’s show, and reading the perspective of AdAge this week.  That was certainly before Agency Review Consultants existed…though they could have used us.

But all in all, I get really depressed when I watch this show.  Life was all sadness, gloom and depression.  I don’t think it is particularly realistic in that sense and it doesn’t make me want to watch the show each week.  So I record it and fast forward through it and then turn on something funny like The Office.  Now that brings me back to reality!

I guess I am not that surprised that personal blogging has become so popular – after all it’s a great way for anyone to express themselves and share thoughts and ideas.   But I must admit, I was surprised when I read that 2,400 bloggers attended the BlogHer annual conference last week in New York.  More surprising was that BlogHer is made up of 2,500 blogs reaching 20 million-plus unique visitors per month (AgeAge, Aug 10).  20 million!  No wonder there was a record number of sponsors this year.

As a marketer, communicating with this group of women is extremely valuable.  If she has the potential to influence millions of other women, you want her to be your brand’s best friend.  But you also must tread lightly because you want to talk to her on a personal, peer-to-peer level; you certainly don’t want to alienate her by communicating with the wrong tone.  After all, more people may be listening to her than you.

If your brand was applicable to today’s Working Super Mom, what would you say to her?  And how would you say it...