Nielsen to Add Online Views to Its Ratings
The Nielsen Company said Tuesday that its television measurement homes would soon be Internet measurement homes too, bringing the company a step closer toward providing the integrated ratings that media companies are demanding.
Starting now and going through August, Nielsen will install Internet meters in 7,500 of its television panel homes, where viewership is extrapolated to produce national TV ratings. Eventually - Nielsen has not said when - data from those homes will be used to calculate combined ratings for TV and Internet viewing.
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FTC to Examine Possible Support of News Organizations
The head of the Federal Trade Commission said Tuesday the agency will study whether government should aid struggling news organizations, which are suffering from a collapse in advertising revenues as the internet upends their centuries-old business model.
FTC Chairman Jon Liebowitz's comments came during day one of a two-day "workshop" sponsored by the agency that became a forum for arguments among the heads of a diverse array of news organizations over the future of journalism.
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Verizon CMO John Stratton on the 'Map' War With AT&T
Savoring the Revenge of Verizon's Master Marketing Strategy
Even as his advertising offensive against arch-rival AT&T continues to be the talk of the industry, Verizon CMO John Stratton took to the podium to explain why the "Maps" campaign was necessary. In this seven-minute video, he recaps Verizon's entire nine-year marketing history. In its latest move, the company abruptly threw out its prepared holiday ad campaign to replace it with the results of a data survey it commissioned of its own and
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Boris Johnson asks mobile networks to work together so people can enjoy Olympics on handsets
Boris Johnson, the Mayor of London, is calling on the UK's mobile phone networks to collaborate on developing new technologies to allow people to watch the 2012 London Olympics on their handsets.
According to a report in The Times, Johnson is calling on brands such as Vodafone and O2 to develop platforms which allow visitors to watch 3D video clips of the Games on their handsets.
Johnson is also keen for the networks to enable consumers to pay for smaller purchases, such as a cup of coffee, with their handsets.
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More shoppers use smartphones to study, find, buy
Sharon Bloom regularly receives text-messaged photos of clothes and products her daughters want her to look for while she's shopping. When she sees an item she likes, she pulls out her Internet-enabled LG Dare phone and sends her two girls pictures. Her phone has helped her find coupons, store locations and restaurants.
This holiday shopping season, retailers are trying to capitalize on the still niche, but poised to boom, market of mobile shoppers such as the Blooms.
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Brandweek: Ad Groups Fight Tobacco Act
Three key industry groups have mounted a challenge to new tobacco laws.
The Association of National Advertisers, the American Association of Advertising Agencies and the American Advertising Federation filed a "friend of the court" brief in a lawsuit challenging the constitutionality of the Family Smoking Prevention and Tobacco Control Act.
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The BRIEF Bonus
Success is the sum of small efforts, repeated day in and day out.
Robert Collier
Some of the most striking images from around the world
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