Happy New Year!  It’s hard to believe it’s 2010, but I think we were all ready to say goodbye to 2009 – a year that will be hard to forget.

New business is at the top of the list for everyone as the year begins.  Based on our experience over the last 6 months, agencies of all sizes are willing to go after accounts.  Agency should have a list of criteria for their prospects.  A couple of areas to think about:

o        Industry – does the agency have experience in the category that is recent enough to be relevant to the client?

o        Business Challenge – has the agency been a part of the solution to a business challenge that the client faced?

o        Target – does the agency have experience with the client’s target audience? 

This is by no means an exhaustive list, but it’s a good place to start to filter leads. 

Here’s to a great 2010!