Here’s where it impacts the candidate. When the company interviews for the position, there’s no agreed upon level of “interactive experience”.  The solution here is to approach this topic during the interview as a consultant.  When the conversation turns to the subject of interactive, use the opportunity to probe and ask questions. You don’t want to pigeonhole yourself as someone whose experience is basic, significant or just knowledgeable before you know where “interactive” fits in the overall marketing strategy.