The Day is Here!

by jneer 27. January 2010 06:41

Today is the day!  At 1:00 pm EST this afternoon, we’ll all know the truth about the worst kept secret in the tech world – what is the new Apple product?    The so-called Apple “Tablet” has caused quite a stir and nobody, except the people at Apple, know exactly what the product will be.  I’ve been trying to come up with another company that could create the same kind of buzz and excitement pre-launch.  So far, my list doesn’t exist.

 

Apple could have announced their new product at the Consumer Electronic Show, like most tech companies.  Instead, they wait until they have the stage to themselves and can control the event.  As someone who is new to the Apple fray having had my iPhone for only a few months, I hope the “Tablet” lives up to the hype.  This device is supposed to change the publishing, movie, TV and gaming industries.  I hope it’s true that the change will be for the positive.  I guess I’ll just have to wait until this afternoon like everyone else.

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ABOUT THE AUTHORS:

Judy Neer
President, Pile and Company

Having led the Pile and Company Consulting group for twelve years, I'm acutely aware of how a volatile market can change the face of marketing communications. This is a big part of why it seemed time for a Pile Blog. Because our Agency Selection, Performance Evaluation and Financial Optimization services all call for a holistic understanding of the marcom world, we need to stay current on the industry and its ebbs and flows. We hope that the Pile Blog will help keep you abreast of what we're hearing and seeing in the industry. Full bio.

Matt Gill
Senior Vice President
Pile and Company, Executive Search

Call it osmosis, but I think my fourteen years of working with marketing communications executives has brought me to the point where, as an Executive Recruiter, I truly appreciate the importance of blogging. For me, the benefits are two-fold. In my world of networking breakfasts, interviews and industry affiliations, I welcome any and all opportunities to make more connections with marketers. And we know now that online networking is rapidly becoming just as important as in-person networking. Secondly, if I can provide insight and information back to marketing job-seekers through a tool that is convenient and timely to them, I'm all for it. Full bio.