Can Anything Good Come From Toyota's Mistake?

by jneer 3. February 2010 04:38
The drama in the automotive industry continues.  Just when you thought that things couldn’t get any worse, the king in the automotive wars suffers a huge blow.  The questions is “Is there any positive that can come from Toyota’s crisis”?

I certainly don’t have the answer, but will pose a few possibilities:

1.    GM reaps the benefits of its “trade-in” offer and moves up in the automotive consideration set.
2.    Toyota’s advertising budget increases providing an upside to the media and their agencies.
3.    Companies get to witness a real-life crisis communication case and can be better prepared through those learnings.
4.    All automotive manufacturers increase their quality control procedures resulting in safer cars.
5.    A lesson is learned….growth at the expense of quality, no matter what the product, is a risky path to take.

The coming weeks will be very interesting.  I for one will be watching closely, both how Toyota handles the situation and how their agencies rise to the occasion.

Currently rated 4.0 by 1 people

  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5

Tags:

E-mail | del.icio.us
Permalink | Comments (0) | Post RSSRSS comment feed

Powered by BlogEngine.NET 1.4.5.0
Theme by Mads Kristensen

 

ABOUT THE AUTHORS:

Judy Neer
President, Pile and Company

Having led the Pile and Company Consulting group for twelve years, I'm acutely aware of how a volatile market can change the face of marketing communications. This is a big part of why it seemed time for a Pile Blog. Because our Agency Selection, Performance Evaluation and Financial Optimization services all call for a holistic understanding of the marcom world, we need to stay current on the industry and its ebbs and flows. We hope that the Pile Blog will help keep you abreast of what we're hearing and seeing in the industry. Full bio.

Matt Gill
Senior Vice President
Pile and Company, Executive Search

Call it osmosis, but I think my fourteen years of working with marketing communications executives has brought me to the point where, as an Executive Recruiter, I truly appreciate the importance of blogging. For me, the benefits are two-fold. In my world of networking breakfasts, interviews and industry affiliations, I welcome any and all opportunities to make more connections with marketers. And we know now that online networking is rapidly becoming just as important as in-person networking. Secondly, if I can provide insight and information back to marketing job-seekers through a tool that is convenient and timely to them, I'm all for it. Full bio.