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Can Anything Good Come From Toyota's Mistake?

by jneer 3. February 2010 04:38

The drama in the automotive industry continues. Just when you thought that things couldn’t get any worse, the king in the automotive wars suffers a huge blow. The questions is “Is there any positive that can come from Toyota’s crisis”?

I certainly don’t have the answer, but will pose a few possibilities:

1.   GM reaps the benefits of its “trade-in” offer and moves up in the automotive consideration set.
2.   Toyota’s advertising budget increases providing an upside to the media and their agencies.
3.   Companies get to witness a real-life crisis communication case and can be better prepared through those learnings.
4.   All automotive manufacturers increase their quality control procedures resulting in safer cars.
5.   A lesson is learned….growth at the expense of quality, no matter what the product, is a risky path to take.

The coming weeks will be very interesting. I for one will be watching closely, both how Toyota handles the situation and how their agencies rise to the occasion.

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Can Anything Good Come From Toyota's Mistake?

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