This week, it’s only appropriate that I weigh in on the
Super Bowl ads. To be honest, I was disappointed. There wasn’t one
ad that really surfaced above the rest to be ‘my favorite’ or ‘the best Super
Bowl ad’. I have to wonder, what are
clients trying to achieve with having spots in the Super Bowl? This years Super Bowl was the most watched
TV show ever – ever! What do you
want to tell 106 million people about your brand?
Comedic spots ruled of course, largely comprised of male
humor and user-generated content. The
fact that male humor dominated isn’t surprising, but over the years the humor
has gone from comic to sophomoric.
Rather than celebrating the male, it makes him look, well, dumb. Maybe
this year the Creative Briefs simply said: make it funny. I personally just think everyone missed the
mark.
Well, at least I laughed a little bit watching
Betty White try to play football.