This week, it’s only appropriate that I weigh in on the Super Bowl ads. To be honest, I was disappointed. There wasn’t one ad that really surfaced above the rest to be ‘my favorite’ or ‘the best Super Bowl ad’.  I have to wonder, what are clients trying to achieve with having spots in the Super Bowl?  This years Super Bowl was the most watched TV show ever – ever!  What do you want to tell 106 million people about your brand?

Comedic spots ruled of course, largely comprised of male humor and user-generated content.  The fact that male humor dominated isn’t surprising, but over the years the humor has gone from comic to sophomoric.  Rather than celebrating the male, it makes him look, well, dumb. Maybe this year the Creative Briefs simply said: make it funny.  I personally just think everyone missed the mark.