Weighing In On Tiger Woods

by jneer 24. February 2010 04:40

Everyone is weighing in on the Tiger Woods drama, most recently the public apology he made last Friday.  I must confess that I was right there in front of the TV.  Clearly it was well-scripted and he was in a safe environment with no press calling out questions.  I actually thought he did a good job and there is a small, very small part of me that feels sorry for him.  There is no way he can get through this bad time in his life without the scrutiny of the press. 

Today I read this article on bnet.com, (http://industry.bnet.com/advertising/10005744/tiger-woods-speech-more-sales-pitch-than-apology/) and I was quickly brought back to my senses and to the real world of celebrities.  Early in their careers, they are only focused on getting in the press to increase their “brand” and marketability.  Then when they’ve made it, they want to slip back into obscurity, particularly if there is something they want to hide.  Guess what…it doesn’t work that way.  

It is no different than the brands agencies work to build.  You can be sure Toyota would love nothing more than to be fixing its cars without the public knowing there was even a problem.  But there too, it doesn’t work that way.

So I guess I don’t feel sorry for Tiger anymore…he asked for it!

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ABOUT THE AUTHORS:

Judy Neer
President, Pile and Company

Having led the Pile and Company Consulting group for twelve years, I'm acutely aware of how a volatile market can change the face of marketing communications. This is a big part of why it seemed time for a Pile Blog. Because our Agency Selection, Performance Evaluation and Financial Optimization services all call for a holistic understanding of the marcom world, we need to stay current on the industry and its ebbs and flows. We hope that the Pile Blog will help keep you abreast of what we're hearing and seeing in the industry. Full bio.

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Call it osmosis, but I think my fourteen years of working with marketing communications executives has brought me to the point where, as an Executive Recruiter, I truly appreciate the importance of blogging. For me, the benefits are two-fold. In my world of networking breakfasts, interviews and industry affiliations, I welcome any and all opportunities to make more connections with marketers. And we know now that online networking is rapidly becoming just as important as in-person networking. Secondly, if I can provide insight and information back to marketing job-seekers through a tool that is convenient and timely to them, I'm all for it. Full bio.