Everyone is weighing in on the Tiger Woods drama, most recently the public apology he made last Friday.  I must confess that I was right there in front of the TV.  Clearly it was well-scripted and he was in a safe environment with no press calling out questions.  I actually thought he did a good job and there is a small, very small part of me that feels sorry for him.  There is no way he can get through this bad time in his life without the scrutiny of the press. 

Today I read this article on bnet.com, (http://industry.bnet.com/advertising/10005744/tiger-woods-speech-more-sales-pitch-than-apology/) and I was quickly brought back to my senses and to the real world of celebrities.  Early in their careers, they are only focused on getting in the press to increase their “brand” and marketability.  Then when they’ve made it, they want to slip back into obscurity, particularly if there is something they want to hide.  Guess what…it doesn’t work that way.  

It is no different than the brands agencies work to build.  You can be sure Toyota would love nothing more than to be fixing its cars without the public knowing there was even a problem.  But there too, it doesn’t work that way.

So I guess I don’t feel sorry for Tiger anymore…he asked for it!