As competition intensifies across industries, more companies are realizing the importance of marketing: the need to clearly differentiate, communicate and evolve product or service offerings to remain relevant to customers and prospective customers.
It is a need that can only be met by seasoned marketers, those who understand how to strategically address the external marketplace opportunities while working effectively with internal constituencies.
The staffing challenge for these companies is one of resources and commitment. While corporate executives want/need experienced marketing talent, they often don't have the financial or cultural wherewithal to invest in a full-time position. That reality, coupled with the immediate availability of incredibly talented marketing professionals, has prompted Pile and Company to create a new staffing category and capability, the Bridge Marketer.
Bridge Marketers are professionals with significant marketing credentials available to a client on an interim (bridge) basis. Bridge Marketer candidates are carefully selected by Pile and Company for their experience, skills and ability to effect immediate impact.
The current candidate pool represents a wide range of hands-on experience, from repositioning service brands to launching new products for packaged goods companies. Their functional capabilities are extensive and include:
- Chief Marketing Officer
- Brand Officer
- VP of Marketing
- VP of Corporate Communications
- Director of Product Development
- Director of Marketing
- Product Manager
- Director of Media
- Data Analytics
- Cause Marketing
- Web 2.0 Specialist
- And more
Bridge Marketer engagements may be as short as 30 days and as long as the client requires their capabilities. The time commitment ranges from twenty to forty hours per week.
THE BENEFITS OF THE BRIDGE MARKETER MODEL:
- Access to seasoned, marketing talent that has the expertise your business needs.
- The ability to test drive the marketing position, determining whether it "works" within your organization.
- The ability to test drive the individual, making sure that their personality and work style fits within your company's culture.
- Consistent objectivity. While serving as an "employee," the Bridge Marketer's consulting status virtually ensures that they will provide objective and constructive counsel.
- An excellent cost/value ratio: a high caliber professional with no accompanying benefits or perquisites. Their time and energy are focused on the work, not on the business of work.
- The ability to terminate the engagement with nominal notice and virtually no cost.
For more information on Bridge Marketers or for more information about current positions we are looking to fill, please contact us.
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