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Thousands of marketing and business books have been written, and by the time you've
finished reading this, a few more will have been published. To help you sort through
the glut, here are some of our favorites. Some old, some new, all good.
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Selling the Invisible
Harry Beckwith |
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Good to Great
Jim Collins |
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The Little Red Book of Selling
Jeffrey Gitomer |
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Blink
Malcolm Gladwell |
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The Tipping Point
Malcolm Gladwell |
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Purple Cow
Seth Godin |
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The Brand Gap
Marty Neumeier |
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The Origin of Brands
Al & Laura Ries |
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The 22 Immutable Laws of Marketing
Al Ries |
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